Selling a property on the Costa Blanca – how to succeed in Alicante and Torrevieja

Selling a property on the Costa Blanca – how to succeed in Alicante and Torrevieja

Selling a property on the Costa Blanca requires more than just putting out an ad. The market changes quickly, and with the right strategy – and the right broker in Alicante and Torrevieja – you can both sell faster and get paid better.
As the largest Swedish estate agent on site here on the Costa Blanca, we have the industry's most attractive customer register, both for Swedish and Spanish buyers as well as all other nationalities who are currently looking for accommodation where you live.
We have large exposure areas at Alicante's and Torrevieja's busiest and most popular addresses. Our shop windows are passed by thousands of Spaniards and tourists every day, giving your property an extra advantage. In addition to traditional channels such as Idealista, we also have marketing that reaches out across Europe.
We have the industry's best Instagram account and on top of that, the brokers' own social media accounts. We come out with a completely different force!

Here we go through what you need to know to succeed.

1. High demand for housing in Alicante and Torrevieja

The Costa Blanca is one of Spain's most sought-after regions. Cities such as Alicante and Torrevieja are known as Swedes' paradise but attract both Spanish and international buyers and investors.

This means:

More speculators
Faster business
Possibility of a better final price
But it also means:

Tougher competition between homes
Harder to stand out from the crowd
buyers choosing from a wide range
2. The right estate agent on the Costa Blanca makes all the difference

Choosing the right broker in Alicante or Torrevieja is crucial.

A local broker:

Know what buyers are prepared to pay
Can price right from the start
has access to an active customer register
Wrong strategy = the home is left lying around
The right strategy = quick deal at the right price

3. The right price from the start – avoid getting stuck in the market

One of the most common mistakes is to set too high a price, or choose the broker that promises the highest starting price. Pricing is a strategy, don't leave that task to a broker who doesn't know the area.
Buyers are already comparing homes in your area online and get a good picture of what's being sold and what's standing still. They are not interested in negotiating the price down with owners who "test the market". Instead, buyers ignore the home until the owner is forced to start negotiating the price down – with himself.
Price reduction For price reduction, buyers see how the home slowly approaches reality. When the price reaches a market level after several months, the buyer often presents an even lower bid, because the negative development has been followed and no other buyer seems to be interested in it.
However, this mistake is easy to avoid.

With a correct valuation:

you get more stakeholders right away
creates competition
Increases the chance of a better final price
4. Digital marketing is not only important, it is crucial for the outcome

Most buyers start their search online.

To stand out, you require:

Professional photos
A floor plan that provides an overview
Video and 360 tour
A text that gives a glimpse of the lifestyle
Advertising to the right audience
financial muscle, it costs to advertise inside and outside Spain
Experienced brokers understand what is required in terms of investment for a good result and ensure the result by making your home visible where the buyers are. Therefore, you should never choose a broker based on the lowest fee, choose the broker in Torrevieja and Alicante that has the best strategy for marketing, it always gives the best end result.

5. International buyers drive the market

On the Costa Blanca, a large part of the buyers are international.

This means:

More opportunities
Greater competition for your home
Higher potential in price
But it also requires a real estate agency that speaks several languages, pays attention to marketing and can handle different bids with different nationalities.

Do you want to know what your property is worth in Alicante or Torrevieja?

Fill out our form and get a free valuation from a local estate agent on the Costa Blanca.

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We work daily as brokers in Alicante and Torrevieja and know what it takes to get homes sold – quickly, safely and at the right price.

If you want to sell your home with the right strategy from the start, we are here to help you.